Izzy Albanese in a white faux fur coat on a SoHo street at night
Based in New York City

Personal brandstrategy

You bring the ideas, the point of view, and the personality. I’ll help turn them into a personal brand people recognize, remember, and want to follow.

Tell me what you’re building and where you want your brand to go.

Work with me
00

Meet Izzy (Start here)

Every brand needs a strategist.
Your personal brand needs the strategist.

(What I help with) 01

Services

Strategy + planning

Clear direction for what you post and why: content direction and positioning, ideas built around your expertise, scripts written in your voice, and content calendars you can follow.

Content support

The hands-on work of turning raw footage into finished posts: editing videos to fit your style, captions and posting, and a consistent look and cadence.

(Clients include)

(Selected work) 02

Talent I’ve worked with

Creators, communities and brands I’ve helped grow, through agencies, events and previous roles.

+ more

(The story) 03

About me

I’m a content and lifestyle creator and personal brand strategist based in New York City. I post as @izzyalbanese on TikTok and Instagram, and I’ve worked across beauty, hospitality and lifestyle brands.

I started as Marketing Manager for a hospitality group in Dallas from 2022 to 2024, running the social accounts for several of its restaurants. Since then I’ve built my own audience and helped other people grow theirs, so I bring both a creator’s and a marketer’s view to your brand.

42MTikTok views this year
21.5KInstagram followers
(Work I’ve made)
My own content

Pop culture, in content form

Concept, filming and posting. I turned the college football championship into a timely video on my own TikTok.

My own content · Paid partnership

BFF by Bumble: NYC Social Club

Created content and covered BFF’s NYC Social Club launch week, including breathwork at Othership and yoga at St. Mark’s. Sept 2026.

Speaking

Guest speaker, University of Pennsylvania social media club.

(How it works) 04

Three steps

  1. 01

    Talk about your goals

    We start with a conversation about who you are, who you want to reach and where your content is today.

  2. 02

    Agree on the scope

    We decide together what I’ll handle, from strategy only to full content support, so expectations are clear.

  3. 03

    Create the strategy and content

    I build the plan and the content with you, keeping your voice at the center of every post.

(Contact) 05

Let’s work together

Tell me a little about you and what you need. I’ll reply by email.

Or email me directly: izzy@thestrategizt.com